The concentration of resources and opportunities in the upper level of hierarchy of society (the minorities) and an even distribution of resources at the bottom of the pyramid of the hierarchy leads to better efficiency of resource utilization, social sustainability and stability of a society. Moreover, an axiological approach to ‘elitarization’ that exists in any society provides more confidence that the society will not stand still, and the processes inside the hierarchy fight increase competitiveness of the elite, making them more oriented on the pyramid’s base.

A high career status provides you with an opportunity to receive better results from duties executed by you with lesser energy and time costs. And the number of tasks solved by an executive is significantly larger, which in turn leads to his faster and better accumulation of material benefits. The closer you are to the peak of the pyramid, the better chance you get for making decisions and directing the system’s development; - your opportunity to realize yourself increases. At the peak of the pyramid are concentrated not only material benefits, but also information flows. That’s why executives learn more, their knowledge is more concentrated and up-to-date, and their life is busier and more interesting.

Career growth has become closely associated with one’s social status and authority.

The demand for people who have ambitions and a capability to career achievements and raising his/her social status is growing day by day.

Political elite and business owners are not willing to put their money and time at risk by investing them into people without energy of achievement, clear motive and definite social status.

As soon as we talk about the social status and authority as tools for increasing our personal efficiency, we talk about your self-branding.

Correct realization of self-branding structures your understanding of the meaning of your own life, detection of your advantages, opportunities and weaknesses, documentation of life organization and social status, the system of communication with stakeholders, social relationship, the system of self-motivation, self-discipline and life organization.

Due to correct self-branding you will become an attractive in terms of investment person with substantial career perspectives.

During special training at self-branding sessions we explain some things which one can just skip; to such extent these processes are flowed into our life and this shows the adequacy of what is going on.

For instance: not everybody understands the dynamics of development of social institutes at connection of an employer and an employee. Let’s look at it:

Labor exchanges for the unemployed – labor exchanges – employment centers – personnel agency – career centers – head hunting agency – international human resources networks.

Of course there are still «labor exchanges» but they exist more as a mechanism for social protection rather than a tool for employment to well-paid positions and raising one’s social status.

It is important to see those processes which are really take place. We can see that the focus on searching for a job shifted to searching for valuable employees, and this process is getting global. For a valuable employee now pays the employer. Commissions for finding a valuable employee reach hundreds of thousand dollars already.

In other words, if market value of your self-brand is high, there will be thousands of people and organizations worldwide to find you the best job in any country.

In addition, we can see the dynamics of changes in the names of HR departments in organizations and companies:

A unit for hiring (subdivision of accounting service) – personnel hiring unit (a subdivision of administrative body) – HR unit (a subdivision of administrative body) – HR administration consisting of a number of units with their own budget, accounting and law services – HR administration consisting of besides everything else an international unit.

The whole labor market provides everyone with huge opportunities and a wide choice.

The key to access all these opportunities is to know the methodology and communication procedure with these organs of one’s career happiness and his employer.

Now, dear reader, try to pass a little test for yourself. Answer the following simple questions which will help you to better define your readiness and perhaps your readiness to make your children more ready to compete at career market:

1)      Which methods of self-branding do you know?

2)      Do you know the structure of self-brand book and its documentations?

3)      Are you included in VIPlisting?

If your answers look like questions, then everything is well. You have achieved a lot without self-branding technologies; and correspondingly, having had them you will be able to better realize your inner potential; you have a space for growth and that is the most important.

Please write to us now to the editorial board of «Sovet Direktorov» (Board of Directors) magazine or to e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. and we will tell you a lot of more interesting and useful things.

Kazybek Shaikh

General director for “SHAIKH” Creative Solutions Agency”

Kazybek Shaikh.  Who are you interesting to?// Совет Директоров.№7(50), 2010.

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