The GR managers training program
Basic level
|
No. |
Topic |
Duration |
|
1 |
Introduction. |
20 min |
|
2 |
Explaining the purpose and objectives of the GR managers training course. |
20 min |
|
3 |
Introduction to the GR. GR opportunities in business development. |
80 min |
|
4 |
The structure of GR work processes. Creation of a "web of contacts." |
60 min |
|
5 |
SR as a fundamental environment for GR activity. |
60 min |
|
6 |
The communication section. Establishing contacts. |
90 min |
|
7 |
Training session wrap-up. Hometask. |
30 min |
IT-infrastructure creation level
|
No. |
Topic |
Duration |
|
1 |
Strengthening contacts up to the cooperation level. |
60 min |
|
2 |
Creation of technical and analytical system for providing and operating the "web of contacts." |
60 min |
|
3 |
Commercialization of the "web of contacts" through: • Creation of a performing consortium. • GR Consulting. • «Selling of information " |
60 min |
|
4 |
GR Marketing. |
90 min |
|
5 |
Strengthening economic and political performance of the "web contacts" as a result of their transformation into a partnership network. |
60 min |
|
6 |
Training session wrap-up . The exam task. |
30 min |
SELFBRANDING
We offer training sessions on «Self-branding».The sessions are developed in such way that a customer obtains effective tools for Self-branding. As our current customers say, this is like a Lego blocks set, i.e. you get the blocks during the sessions, arrive home or at the office and assemble them all in different combinations and get amused by the way how everything is working. The duration of the full course is 10 months.
The structure of the course has been divided into modules, i.e. a customer may make his/her own plan of sessions with a convenient payment schedule.
The program starts with self-understanding tools like «Who am I», definition of one’s predestination, internal and external limitations and opportunities, Self-branding concept. Then the program includes self-organization modules, self-discipline practice sessions (victory over laziness), public presentation and environment organization skills. The program also includes modules in advertisement technologies, PR, GR, event management and fundraising. The final part includes sessions on self-brand assessment, producing and sales methods. The graduates of the program will be able not only to work over self-branding for themselves, but also to earn after attestation as self-brand producers.
SELFBRANDING
How can your name work for you?
The full program of «Self-branding» training sessions.
1. Who am I? The participants will receive methods for defining their predestination. Self-analysis methods. Definition of the image of the accomplished self-brand. Definition of strong points. Definition of weak points. Definition of opportunities. Definition of threats, complexes and internal limitations. Duration: 6 hours.
2. Unrealized internal capabilities. Some people don’t often achieve success because they do not have tools for timely detection of their capabilities and then suffer from feeling sorry for having lost the opportunities. At this session you will get the tools for detecting internal capabilities. Duration: 6 hours.
3. Internal limitations of development. You will learn to detect and deal with internal limitations by transforming them into energy and the conditions to achieve success. Duration: 6 hours.
4. External conditions. The participants will receive knowledge and skills for research of external conditions. Recognition of its social order and correspondingly appearing opportunities. Definition of target group, definition of qualitative properties of the group’s expectations. Definition of stakeholders of the customer’s self-branding. Duration: 6 hours.
5. Formation of Self-brand concept. Effective authority projecting methods. Creation of self-brand-book. Duration: 6 hours.
6. Strategy. Putting forth an objective. Planning of self-branding in life-planning system. Analysis and development of self-branding strategy. Projection of Objective, Task, Program, Scenario. Duration: 6 hours.
7. Organization of environment. Developing environment defined. Definition and formation of infrastructure of the customer’s self-branding. Organization of environment (personal, professional, referent). Approaches: Institutional, modal and managerial decisions method. The theory of 6 handshakes. Creation of partner networks. Duration: 6 hours.
8. Organization of time inside out. Creation of bio-chronometric matrix of personal efficiency. Duration: 6 hours.
9. Integration of time organization and realization of strategic planning. Synchronization of matrix with subjective, objective and commonly accepted systems of chronometry. Duration: 6 hours.
10. Self-organization and self-discipline training techniques. Autogenic training exercises. Focus concentration method. Duration: 6 hours.
11. Emotional self-control training techniques. Emotional self-control techniques. Duration: 6 hours.
12. Public presentations skills. The participants will receive knowledge on how to prepare a public presentation, a slideshow and to hold a public discussion.
13. Skills of discussion with an opponent. The audience will learn to hold discussion during public presentations. Skills and practice exercises of emotional self-control and taking off fear of public presentations. Duration: 6 hours.
14. Event management. The participants will receive knowledge on how to effectively organize and hold an event. Correctly prepare and compile necessary documentation. Duration: 6 hours.
15. Self-branding promotion technologies. The session will enable to understand the specifics of using different means of advertisement, PR, GR and VIP listing. Creation of media-plan. Work with mass media. Preparation and holding of a press-conference. Internet technologies of self-brand promotion. Duration: 6 hours.
16. GR technologies of self-branding. In this module the participants will learn to understand and use GR (relations with state bodies) resources for their own self-branding. Duration: 24 часа.
17. Fundraising. Where and how to attract resources? Effective technologies for searching sponsors and investors. Duration: 6 hours.
18. Self-brand producing (self-brand selling). Sales channels and methods. Self-brand assessment. Duration: 6 hours.